'I struggled with sparse brows for years' but with £15 pot I 'finally feel confident'

For anyone who was into beauty during the mid-2010s, chances are you owned a pot of Anastasia Beverly Hills DIPBROW. It’s one of those formulas which is as nostalgic as Maybelline Dream Matte Mousse, but unlike the latter, the ABH pomade has survived the beauty trend cycle and remains as iconic today as it was a decade ago. Brow trends have been ever-changing since the dawn of time, from the 90s pencil brow to the fluffy, laminated looks of late. In the mid-2010s, bold, sculpted brows dominated Instagram feeds, and behind them was a well-loved pot of Anastasia Beverly Hills DIPBROW. Launched in 2014, the product quickly became a makeup bag essential for the masses looking to ensure their brows were ‘on fleek’. How do I know so much about it, I hear you ask. Well, I was one of them. In fact, DIPBROW is somewhat responsible for securing my relationship with my now-fiancé, whose opening chat up line was a compliment on my carefully carved brows (perhaps we ought to send Anastasia an invite to the wedding).