WazirX revives Gangs of Wasseypur character for crypto campaign
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Crypto exchange platform WazirX has launched an OTT campaign drawing from filmmaker Anurag Kashyap’s two-part movie Gangs of Wasseypur. The campaign features Tigmanshu Dhulia reprising his role as Ramadhir Singh, recast as ‘Bauji’, an elder imparting hard-earned trading wisdom.
Said Nischal Shetty, Founder, WazirX: “In fast-moving markets, especially futures, blindly following anonymous tips can be disastrous. Through this campaign, we wanted to communicate a serious message in a culturally familiar and entertaining way: traders must build their own understanding before taking a position. With transparent pricing, intuitive trading tools, and WazirX AI supporting market research, our goal is to equip users to make more informed decisions.”
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