Crypto for Advisors: Beyond bitcoin and ether

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The regulatory environment surrounding digital assets continues to evolve, with policymakers and regulators working toward clearer rules governing how crypto assets are issued, traded and held. Greater regulatory clarity could ultimately make it easier for additional parts of the crypto ecosystem to develop within traditional financial markets.

That evolution matters because the next stage of crypto adoption may not necessarily look like the last one. Bitcoin and ether could remain the market's largest assets while new networks and applications develop alongside them. It is difficult to know in advance which technologies will ultimately gain the greatest adoption, making diversification one way to gain exposure without having to identify those future leaders in advance.

Looking beyond bitcoin and ether does not mean leaving them behind. The CoinDesk 20 Index still maintains large positions in both bitcoin and ether while providing exposure to the broader crypto market.

- Glenn Williams Jr., crypto markets analyst, ProShares

Ask an Expert Why is diversification important in crypto?

Bitcoin is only the beginning. Among over 20,000 actively tracked and traded cryptocurrencies, bitcoin now accounts for a dominance of approximately 60%. Diversification is key for institutional investors to manage volatility and capture broader opportunities. Indices can be an efficient way of tracking asset class performance, while products like exchange-traded funds (ETFs) and separately managed accounts (SMAs) can provide exposure to multiple cryptocurrencies at once.

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