Stablecoins Are Quietly Becoming Business Infrastructure, NOWPayments Data Shows

The partner mix is shifting toward operational use cases

New aggregated data from NOWPayments shows the industry mix shifting toward businesses that use payments as part of their day-to-day operations. Between January 16 and July 16, 2026, SaaS and web services accounted for 27.78% of classified partners. eCommerce Marketplaces followed at 27.76%. Together, the two sectors represented 55.54% of the sample. During the same period in 2025, their combined share was 48.26%. The increase of 7.28 percentage points represents a 15.08% year-over-year rise in their combined share.

Trading remained an important part of the sample, but its share moved in the opposite direction. It declined from 14.07% in 2025 to 13.15% in 2026, leaving trading in third place behind SaaS and eCommerce.

The clearest upward shift came from SaaS. Its share increased from 15.58% to 27.78% in one year, closing a gap of 17.10 percentage points with eCommerce. The emerging picture is not stablecoins replacing trading. It is stablecoin adoption expanding into the operating infrastructure of digital businesses.

In 2025, eCommerce marketplaces led the dataset at 32.68%. SaaS and Web Services followed at 15.58%, with Trading close behind at 14.07%.

One year later, SaaS had increased its share by 12.20 percentage points to 27.78%. eCommerce stood at 27.76%, leaving only 0.02 percentage points between the two sectors. Their combined share rose from 48.26% to 55.54%. More than half of the classified partners in the 2026 sample therefore came from two sectors built around digital transactions, recurring services, and online customer relationships.

The rest of the partner mix changed more gradually.

Financial Services moved from 9.00% to 6.35%. Gambling and iGaming increased from 6.20% to 6.87%, and adult platforms rose from 4.99% to 5.89%. Charity declined from 2.27% to 1.40%, while TGE/Presale moved from 2.12% to 1.35%.

Different business models need different stablecoin workflows

The industry data becomes useful when it is translated into the operating questions each business model may need to solve.

For a SaaS company, stablecoin payments may need to connect with recurring billing, invoice matching, account activation, renewals, settlement, and financial reconciliation.

A marketplace may need stablecoins to work across a longer flow. The payment can begin at checkout and continue through refunds, seller settlement, affiliate commissions, and other payouts.

Trading platforms face a different set of requirements. Their priorities may include asset and network coverage, confirmation policies, liquidity, and treasury controls.

These are potential workflow drivers, not a universal description of every company in each category. The point is that the same stablecoin can serve all three sectors while performing a different operational job in each one.

The network mix also changes by industry

The successful-payment data shows that industry differences extend to network usage.

USDT on TRON accounted for 54.58% of the measured successful-payment sample within eCommerce marketplaces. Its share was 12.04% in trading and 9.60% in SaaS and web services.

Within this dataset, USDT TRC20 was about 4.5 times as prominent in eCommerce as in Trading and 5.7 times as prominent as in SaaS.

The corresponding shares were 4.76% in Gambling and iGaming, 1.85% in Financial Services, 1.49% in Other, and 0.60% in Charity. Adult Platforms and TGE/Presale each recorded a 0% share in the analyzed sample.

The difference supports the same conclusion as the industry data. A stablecoin setup that fits one business model may not fit another.

Build the workflow before choosing the rails

The five operating areas introduced at the beginning provide a practical framework for evaluating stablecoin infrastructure.

Billing: Does the payment need to connect with invoices, subscriptions, renewals, or account access?

Checkout: Which assets and networks produce completed payments for the company’s actual customers?

Settlement: Which asset should the business receive, and when should funds become available?

Payouts: Will funds need to move to sellers, affiliates, contractors, or customers?

Reconciliation: How will the finance team match transactions with invoices, orders, and internal reporting?

Not every business needs all five. A SaaS platform may focus on billing and reconciliation. A marketplace may need checkout, settlement, and payouts. A trading platform may prioritize network coverage, liquidity, and treasury controls.

The company should first identify which workflows apply. Asset and network selection comes after that.

“The mistake is asking which stablecoin is best. The better question is: best for what?” said Kate Lifshits, Commercial Director at NOWPayments. “Businesses should define the billing, checkout, settlement, payout, and reconciliation flow first. The coin and network should serve that workflow – not the other way around.”