XRP Keeps Sliding Despite Ripple's Global Growth: Buy, Hold, or Sell?

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Over the past 52 weeks, XRP (XRP +0.85%) has shed more than half its value. Starting from an autumn peak of $3.08, the cryptocurrency plunged to a summer 2026 low under $1.00 before a recent rebound brought it to around $1.42 as of Sept. 15.

Despite that August bump, the overall trajectory remains distinctly negative. There's a stark paradox behind the scenes: Ripple continues to expand its enterprise footprint worldwide, yet its affiliated digital asset trades like a distressed asset.

Analyzing this dynamic should start with a foundational reminder. XRP is not an equity. It generates no earnings or dividends, and valuing it through traditional corporate models is impossible. Treat this review as an economic thought experiment.

The high-velocity trap

The chief hurdle facing XRP is monetary velocity.

Ripple's cross-border payment platform is designed for instant execution. Quick service, low fees, the user wins, and Ripple earns another repeat customer. Because transfers settle in seconds, capital does not linger in XRP format. It is acquired in one country, sent elsewhere, converted into another local currency, and liquidated almost immediately.

High velocity allows immense transaction volumes to clear through a relatively modest pool of floating capital. That's great for the payment system itself, but it doesn't produce the sustained buying pressure long-term investors are looking for.

With standard stocks, the logic is simple: a business sells a product, cash hits the register, and shareholders benefit. XRP isn't a stock. It's just a tool Ripple used to rely on for settling cross-border payments backed by crypto. XRP doesn't let you own a sliver of Ripple Labs, and you aren't entitled to a dime of their enterprise software revenue.

RLUSD changes the game

The introduction of RLUSD (RLUSD -0.01%), Ripple's own fiat-backed stablecoin, complicates this XRP thesis further.

If institutional clients can settle cross-border corridors using a dollar-pegged token that eliminates foreign exchange volatility, XRP's role as an essential liquidity bridge faces structural disintermediation. The token risks being relegated to a back-end utility for transaction fees -- costs that are deliberately extremely small.

Unless regulatory catalysts unlock massive balance-sheet accumulation by institutions, buying XRP purely on the back of Ripple's corporate expansion seems to confuse the service vendor with the token. And honestly, why involve a potentially volatile cryptocurrency in the system when an immovable stablecoin can do the same job?

Ripple might conquer cross-border banking, but owning XRP isn't owning the tollbooth. You're just holding the transit tokens. That's not where the money is, and I don't think XRP is a great investment anymore.

Thanks to the growing importance of the RLUSD stablecoin, I'd rather wait for the Ripple company to go public so I can buy proper stock and participate in its success. And I'm honestly planning to sell the small XRP holding in my own crypto portfolio.

The XRP story has changed, and I'm out.

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