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It was January 2025, crypto fever was raging, and Donald J. Trump was preparing to return to the White House. So when Fatime Elrgdawy’s friend told her about an online message from the U.S. president-elect hyping the launch of his own crypto coin – "GET YOUR $TRUMP NOW" – she thought: "Oh my God, this is brilliant."
If Trump was putting his name behind it, Elrgdawy recalls thinking, "it must be a legitimate investment."
The 29-year-old software project engineer in Santa Barbara, California, put $2,000 of her savings into the $TRUMP meme coin – a purely speculative crypto token whose value is often driven by social media hype. All that remained, she thought, was to sit back and wait for the price to climb.
Instead, the price plummeted. At the end of May, her $TRUMP holding was worth less than $120. Meanwhile, the Trump family pocketed hundreds of millions of dollars from the token sales after putting little to none of their own money into the project.