Travala’s Crypto Loyalty Program Passes 170,000 Members, Sets Long-Term Goal of 30% of AVA Supply Locked

In this news:

Key takeaways

Travala's crypto loyalty program has surpassed 170,000 members, growing 110% year-on-year.
New standard lock levels double the required AVA for every tier starting in November 2026.
The platform aims for a long-term goal of having 30% of AVA circulating supply locked.

With around 16% of AVA’s circulating supply already locked, the AVA Smart Program introduces new lock levels as part of a wider overhaul of AVA’s tokenomics.

The AVA Foundation and Travala today announced new standard lock levels for the AVA Smart Program, alongside a long-term goal of 30% of AVA’s circulating supply locked.

The AVA Smart Program—Travala’s crypto loyalty program—has more than 170,000 members, up 110% year on year as of August. Approximately 12.1 million AVA is now locked across the program and AVA+ Rewards, representing around 16% of the token’s circulating supply.

Overview of the loyalty program

Travala, a crypto-native travel platform, has more than 1.87 million monthly active users and generated over $113 million in gross revenue in 2025. It sees more than 17,000 room nights, flights, car rentals, and activities booked every month.

From no earlier than 1 November 2026, new Smart memberships will require double the current AVA lock for every tier. Existing members keep their current requirements while their membership remains active, and can choose to move to the new levels after implementation to increase the AVA eligible for the AVA Smart Bonus. AVA Smart Bonus amounts remain 15% per year for Steel to Platinum and 20% for Diamond, subject to the program rules.

If existing members move to the new levels, locked AVA would reach approximately 20 million, around 27% of circulating supply. Continued growth in AVA+ Rewards adoption would take that toward the long-term goal of 30%.

Leadership statements on token updates

Steve Hipwell, AVA Foundation Lead Contributor, said: “Having 16% of AVA’s circulating supply locked within a travel loyalty program demonstrates genuine real-world utility. The new lock levels reward our existing members for being early, and give the whole community a clear long-term goal of 30% of circulating supply locked.”

Juan Otero, Travala CEO, said: “More than 170,000 travellers are now part of the AVA Smart Program, and those who lock AVA get more from every trip they book with us. This update rewards everyone who has already made that commitment and gives our most loyal members the option to go further.”

Recent strategic buyback initiatives

The update follows last week’s launch of the AVA Permanent Strategic Reserve, under which Travala matches the AVA Foundation’s monthly open-market buybacks, doubling buyback volume. Travala’s matched tokens are held in a multisig reserve it has committed never to sell or transfer. In September, the two buybacks together repurchased 739,762 AVA, and more than 4.8 million AVA has been repurchased through the Foundation’s program to date.

See this article for full details, including tier requirements, grandfathering rules, and FAQs.

Share the article: